We Started With a Simple Question

Why does money feel so mysterious to people who work hard for it every day? That question led us here.

From Confusion to Clarity

Back in 2019, I was sitting in a coffee shop with a friend who'd just received her first real paycheck. She was excited but also terrified. "What do I even do with this?" she asked. I didn't have a good answer then.

That conversation stuck with me. Most of us grow up learning algebra and history, but nobody teaches us what to actually do when money shows up in our bank account. We learn by making mistakes or not learning at all.

Luminex Arc started because we thought that was ridiculous. Financial literacy shouldn't feel like decoding ancient scrolls. It should be accessible, honest, and actually useful for regular people trying to build something stable.

Team collaboration discussing investment education strategies

What We Actually Believe

These aren't buzzwords printed on office walls. They're the principles that guide everything we create.

Plain Language Always

Financial jargon exists to make things sound complicated. We break it down into words your younger sibling could understand, because clarity matters more than sounding smart.

Real Scenarios Only

We don't teach theory for theory's sake. Every lesson connects to actual situations you might face, from unexpected car repairs to planning a career shift that requires savings.

Honesty About Risk

There's no magic formula that works for everyone. We're upfront about what can go wrong, what's uncertain, and why some strategies work better in specific contexts than others.

The People Behind the Program

We're not financial gurus with private jets. Just educators who've spent years figuring out how to explain complex topics in ways that actually stick.

Petra Jónsdóttir, Founder and Principal Educator at Luminex Arc

Petra Jónsdóttir

Founder and Principal Educator

After watching too many friends stress about money decisions they felt unprepared for, Petra left traditional finance consulting in 2018 to build something more helpful. She designs curricula that focus on practical application rather than memorizing formulas.

Saoirse Brennan, Investment Education Specialist at Luminex Arc

Saoirse Brennan

Investment Education Specialist

Saoirse spent a decade explaining investment concepts to clients who'd been burned by overcomplicated advice. Now she crafts lessons that demystify portfolio building, risk assessment, and long-term planning without the sales pitch.

Our Commitment to You

We won't promise you'll become wealthy overnight. That's not realistic, and anyone who says otherwise is lying. What we will do is give you the tools to make informed choices about your money.

You'll learn how to evaluate options, spot red flags, and build financial habits that actually fit your life. Not someone else's version of success, but yours.

And if something doesn't make sense, you can ask. We'd rather spend extra time explaining than leave you confused and pretending you understand.

Educational materials and resources for investment awareness training

4,800+

Students Educated Since 2020

320

Hours of Course Content

92%

Report Improved Confidence

How We Actually Teach This Stuff

Financial education shouldn't feel like sitting through a lecture you'll forget by next week. We've built a system that sticks.

Interactive learning environment for investment education

Start With Real Questions

Every module begins with actual questions people ask: "Should I pay off debt or invest first?" "What's a reasonable emergency fund?" We address what you're actually worried about.

Show, Don't Just Tell

You'll work through scenarios with real numbers. Calculate compound interest yourself. See what happens when you adjust variables. Learning by doing beats passive reading every time.

Build Incrementally

We don't dump everything on you at once. Each concept builds on the previous one, so you're not lost three weeks in wondering what "diversification" means when everyone keeps using the term.

Adapt to Your Pace

Some people breeze through basics and want advanced strategy. Others need more time with foundational concepts. Our program adjusts so you're challenged but not overwhelmed.

Ready to Stop Guessing?

Our next comprehensive program launches in September 2025. If you're tired of feeling confused about money decisions, this might be exactly what you need.

Explore the Learning Program